I just had a real life misogyny/gas-lighting experience at work and I am shaking with rage.

I work as a copywriter for an ad agency, and one of the accounts my team works on is a beer whose brand identity is essentially misogyny with lots of cool fonts. I hate this brand, and I hated it before I got to the agency, and it took a lot of self control not to continue saying disparaging things about their bullshit after I got there. But after all, I'm a recent grad, I need my job.

Today, there was an editorial in a recent paper written by a woman from an NGO (not sure which) about the problems with the brand and the negative images it perpetuates. One of the designers on my team (a man) who LOVES the brand flew into a rage about how the woman didn't know anything and that she needed to have more sex.

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Naturally I saw red, and pointed out to him that reactions like that were part of the problem, and didn't he see that his disparaging her sexuality rather than combating her arguments only serves to prove her point?

Of course, he gave no shits and continued to rail on. I literally had to leave the office and go sit in my car for a bit so that I didn't explode on him. What kills me is that I actually really like this guy. He's really fun and awesome, and was a huge help to me when I first got to the agency. I'm really pissed that he didn't see how his behaviour/reaction was problematic. And he has a daughter!

I don't really know why I'm posting this other than to vent. There's nothing to be done about it. On the other hand, I'm proud of myself for recognizing his bullshit in the moment and calling him out on it. I almost never do that.

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