I just wanted to talk about this new Tide/Downy ad. I love it because it shows a girl getting dirty for a change, she's in a princess dress AND a cowboy outfit like it's nbd, and most notably, it's the DAD doing the laundry and he's NOT incompetent. It really struck me how simple the ad really is, and yet it's doing so much in terms of NOT reinforcing gender norms. I really like it. Thoughts?